Bremont China New Year 2022

Working with Bremont China, I designed and illustrated the 2022 Chinese Year of the Tiger Lunar red envelopes.

Selected by Hypebeast in their ‘best of 2022 new year red packets’

Navigating the cultural traps was an interesting process. For instance, I didn't know that realistic drawings of animals are not a good idea (cartoon depictions are preferred) or that a tiger with its back turned is some serious bad luck. Here are a couple of the rejected sketches...

Client: Bremont China
Usage: Luxury red envelopes
Year: 2022